Privacy Policy

Pip Privacy Policy

Effective date: 7 September 2026

This Privacy Policy explains how Pip Music Ltd (“Pip”, “we”, “our” or “us”) collects, uses and protects personal data when people use the Pip music-practice platform at app.pip-music.com, visit playwithpip.com, communicate with us or participate in related Pip programmes.

Pip is used by Students, Teachers and Parents or Guardians to support music practice between lessons.

Pip does not sell personal data, use personal data for behavioural advertising, or use Student recordings to train artificial intelligence systems.

1. Who We Are

Pip Music Ltd is the company responsible for the Pip platform and public website.

Data controller

Pip Music Ltd is the data controller responsible for personal data processed through the Pip platform, website and direct communications.

Teachers and teaching organisations may separately be responsible for personal data they collect and use outside Pip as part of their own teaching relationships.

Company details

Pip Music Ltd
66 Paul Street
London EC2A 4NA
United Kingdom

Company number 16710581

If you have questions about this Privacy Policy or how your personal data is handled, contact:

privacy@playwithpip.com

2. Who This Privacy Policy Applies To

This Privacy Policy applies to people who interact with Pip, including:

• Students who use Pip to practise music
• Teachers who use Pip or register an interest in doing so
• Parents or Guardians who oversee or manage a Student’s use
• people whose details are provided as part of a Pip invitation
• visitors to Pip’s public website
• newsletter subscribers
• people who contact Pip, provide feedback or take part in research
• people who participate in Pip referral or Partner programmes

Throughout this policy, we refer to these people collectively as Users where appropriate.

3. How Pip Works

Pip provides software tools designed to support music practice between lessons.

The platform may allow:

• Teachers to create Accounts and invite Students and families
• Teachers to assign practice activities and upload instructional materials
• Students to log practice, record audio for self-review and reflect on their practice
• Students to see their plans, progress and achievements
• Parents or Guardians to view information linked to their child
• Parents or Guardians to manage a child profile within their Account
• Students to use Pip across more than one instrument or teaching relationship

Different information is available to Students, Teachers and Parents or Guardians according to their role and relationship to the relevant Student.

Pip provides the platform only. Pip does not provide music instruction, supervise teaching relationships or monitor Students in real time. Teachers remain responsible for instruction, and Parents or Guardians remain responsible for supervising younger Students’ use of the platform.

4. The Personal Data We Collect

We collect several categories of personal data to operate Pip.

Account and Profile Data

This may include:

• full name and preferred name
• email address
• Account and authentication identifiers
• role, such as Student, Teacher or Parent or Guardian
• Student date of birth, collected during Student onboarding and editable in Settings
• optional country, which Users may add or update through Settings
• confirmation that a Teacher is over 18
• instruments played or taught
• teaching setting or context
• Teacher country, where requested during Teacher onboarding
• Teacher-onboarding responses, such as approximate Student numbers and how practice information is currently shared
• Parent-managed child profile information

A Student’s date of birth is collected during Student onboarding and can later be updated in Settings. We use it to determine the Student’s age, apply the appropriate Parent or Guardian permission process and support age-appropriate handling of their data. We do not collect dates of birth from Parents, Guardians or Teachers, although Teachers must confirm that they are over 18.

⁠Country is an optional profile field that Users may add or update in Settings. It is not requested during Student or family onboarding. A Teacher’s country is collected during Teacher onboarding.

Authentication may be provided through a specialist authentication provider. Pip staff do not normally have access to Users’ passwords.

Relationship and Invitation Data

This may include:

• Teacher–Student relationships
• Parent or Guardian–Student relationships
• teaching context and instrument
• names and contact details supplied when an invitation is created
• invitation status
• linked Accounts and profiles
• information about who referred a Teacher or family, where provided

Practice and Progress Data

Students and Teachers may create or generate information relating to music practice, including:

• practice plans and assigned activities
• practice session logs, duration and activity information
• Pips and Squeaks
• goals, daily targets and My Purpose
• Student reflections
• Teacher notes and feedback
• requests or flags for help
• progress indicators, achievements and milestones

Recordings and Uploaded Content

Users may create or upload educational content such as:

• Student audio recordings for self-review
• Teacher demonstration videos
• instructional materials
• written feedback and notes
• uploaded files

These materials are referred to in our Terms of Use as User Content.

Website, Analytics and Cookie Data

When someone visits our public website, we may process information such as:

• pages viewed and interactions with the website
• referring website, link or campaign
• device type, browser and operating system
• approximate location derived from technical information
• IP address
• cookie and analytics identifiers
• cookie-consent choices

Non-essential website analytics are collected only after the visitor gives consent.

Communications and Marketing Data

This may include:

• Teacher feedback or comments associated with practice plans
• support and contact enquiries
• invitations and service notifications
• newsletter subscriptions
• marketing and reminder preferences
• email delivery, opening and link-interaction information, where this measurement is enabled
• feedback, interviews, surveys and research responses

Referral and Partner Programme Data

Where someone participates in a referral or Partner programme, this may include:

• referrer identity
• qualification activity
• numbers of relevant Students and practice plans
• reward and voucher status
• information needed to deliver a reward
• information used to prevent duplicate or fraudulent claims

Payment and Billing Data

When paid memberships are introduced, this may include:

• Purchaser name and billing country
• membership and billing plan
• subscription status
• transaction and payment dates
• invoice, refund and cancellation information
• payment-processor customer and transaction identifiers

Complete payment-card details will normally be handled by the payment processor rather than Pip.

Technical, Security and Usage Data

When Pip is used, we may process:

• device type
• operating system and browser information
• IP address
• platform usage data
• security and audit records
• error logs and crash reports

5. How We Collect Personal Data

We collect personal data in several ways.

Information provided directly

People may provide information when:

• creating or updating an Account or profile, including providing a Student’s date of birth during onboarding or optional profile information in Settings
• completing Teacher onboarding, including confirming that the Teacher is over 18
• accepting an invitation
• managing a child profile
• logging practice or submitting a reflection
• uploading a recording, file or other material
• subscribing to the newsletter
• contacting support
• giving feedback or participating in research
• joining a referral or Partner programme
• choosing a paid membership when payments are introduced

Information provided by linked Users

A Teacher may provide limited information about a Student and their Parent or Guardian so that Pip can create and send an invitation. A Parent or Guardian may provide information needed to create or manage a child profile.

Where an invitation contains personal data obtained from someone else, the invitation will identify the relevant Teacher and provide access to this Privacy Policy.

Information generated through use of Pip

The Service generates information such as:

• practice history and progress
• assigned activities
• Pips and Squeaks
• invitation and relationship status
• Account and feature usage
• communications associated with the Service

Information collected automatically

Some technical and security information is processed automatically when the website or platform is used. Google Analytics 4 collects public-website analytics only after the visitor has consented, as explained in section 12.

6. How We Use Personal Data and Our Legal Bases

We process personal data only where we have an appropriate legal basis.

Where we rely on legitimate interests, we consider and balance our interests against the rights and freedoms of the people concerned, with particular care where children’s data is involved.

Our legitimate interests include providing and improving Pip, supporting teaching relationships, maintaining security, preventing misuse, administering programmes and understanding how the Service is used.

7. Children’s Data and Parent or Guardian Involvement

Many Students using Pip are under 18.

A Teacher may initiate an invitation and provide limited information about a Student and their Parent or Guardian. We collect a Student’s date of birth to determine their age, apply the appropriate Parent or Guardian permission process and support age-appropriate handling of their data. Where the Student is under 18, their Parent or Guardian must complete the relevant permission and Account-setup steps before the Student uses Pip.

Parental permission is an important part of Pip’s onboarding and safeguarding approach. Depending on the particular processing, our legal basis is generally our contract with the Parent or Guardian, our legitimate interests in providing the requested Service, consent where specifically requested, or another basis shown in section 6.

Parents or Guardians may:

• oversee their child’s use of Pip
• view information linked to their child
• manage a child profile within their Account where this facility is available
• control or ask us to stop product and practice reminders sent to their child
• contact Pip about their child’s data
• exercise privacy rights on their child’s behalf where appropriate

Children also have privacy rights in their own personal data.

We design Pip with children’s interests in mind. We seek to limit data collection, restrict visibility by default and explain privacy information in language appropriate to younger Users.

Pip does not use children’s personal data for behavioural advertising. Pip does not analyse Student recordings or use them to train artificial intelligence systems.

Pip provides the software platform but does not supervise teaching relationships or monitor Students in real time.

8. What Information Is Visible Within Pip

Information within Pip is visible according to the User’s role and relevant teaching or family relationship. It is not available to unrelated Users.

Students

Students can generally see:

• their own plans and practice history
• assigned practice activities
• feedback and materials from their Teacher
• their own progress and achievements
• recordings they create
• relevant connected Teachers and family relationships

Students cannot see information belonging to unrelated Users.

Teachers

Teachers can generally see information relevant to their own teaching relationships, including:

• plans and activities they assign
• relevant Student practice activity and progress
• Student reflections intended to be shared
• relevant Parent or Guardian connections
• materials and feedback associated with that teaching relationship

Teachers cannot see information relating to unrelated Students or teaching relationships.

Parents or Guardians

Parents or Guardians can generally see information linked to their own child, including:

• practice activity and history
• assigned plans
• Teacher feedback and materials
• progress and achievements

Where a child’s profile is managed within a Parent or Guardian’s Account, that adult can switch into the child’s profile and may therefore access information available within that profile, including recordings.

Where more than one Parent or Guardian is connected to a Student, each connected adult may be able to see information associated with that Student. The precise access available will depend on the Account and profile configuration.

Parents or Guardians cannot see information relating to unrelated Students.

Pip personnel and contractors

Authorised Pip personnel and contractors may access limited information where reasonably necessary to:

• provide technical or customer support
• develop and maintain the platform
• investigate misuse or a security incident
• protect Users or the Service
• comply with legal obligations

Access is restricted according to role and need.

9. Recordings and Uploaded Content

Student recordings are intended primarily for the Student’s own review and reflection.

Recordings are visible to the Student who created them. They are not currently visible to Teachers through Pip.

Recordings are not normally displayed in the ordinary Parent or Guardian view. However, where a child’s profile is managed within a Parent or Guardian’s Account, that adult can switch into the child’s profile and may therefore be able to listen to recordings available within it.

Pip does not routinely listen to recordings. Authorised personnel or contractors may access a recording only where reasonably necessary for technical support, security, investigating misuse or meeting a legal obligation.

Pip does not analyse Student recordings or use them to train artificial intelligence systems.

If Pip introduces a feature that allows recordings to be shared more widely, we will update the relevant information and provide appropriate controls and notice.

Recordings and uploaded content may be stored as part of a Student’s practice history.

10. Communications and Notifications

Pip sends different types of communications.

Necessary service communications

These may include:

• invitations
• password resets and security alerts
• Account and permission confirmations
• notifications that a Teacher has sent a new plan
• free-access, membership, payment and downgrade notices
• changes to legal terms or important service information

These communications are necessary to provide or administer an active Account and cannot always be disabled while the Account remains active.

Product and practice reminders

Pip may send reminders connected with the Student’s current use of the Service, such as:

• a reminder to practise following a period of inactivity
• an update on how many more days are needed to earn a Squeak
• Sunday Squeak and progress communications
• a reminder about an upcoming lesson or items needed for it

These reminders are part of Pip’s practice-support tools, but they can be stopped by contacting support@playwithpip.com. Where the recipient is under 18, their Parent or Guardian may also ask us to stop them.

Optional news and marketing

With the recipient’s consent, Pip may send:

• newsletters
• general practice ideas
• product news and feature announcements
• offers, referral or Partner Programme information
• invitations to participate in optional research

Recipients may unsubscribe or withdraw consent at any time without closing their Account or preventing necessary service communications.

We do not actively monitor communications between Teachers and Students. Communications and feedback stored through Pip may be accessed where reasonably necessary for support, security or legal obligations.

11. How We Share Personal Data

11.1 Information shared within Pip

Personal data may be shared between linked Accounts and profiles as described in section 8.

This may include sharing between:

• Teachers and their Students
• Parents or Guardians and their child
• Teachers and Parents or Guardians where relevant to practice activities

Information is shared only within the relevant teaching or family relationship and is not visible to unrelated Users.

11.2 Service providers and processors

Pip uses trusted service providers and contractors to help operate, maintain and improve the website and platform.

These may provide:

• cloud hosting, database, authentication and file storage
• website hosting and content management
• analytics
• email delivery
• customer relationship management and customer support
• internal business administration
• software development and technical support
• payment processing when paid memberships are introduced

These providers process personal data on Pip’s behalf and under contractual and data-protection obligations. They may access only the information reasonably needed to provide their services.

11.3 Legal disclosures and business transfers

We may disclose personal data where reasonably necessary:

• to comply with law or legal processto protect Users, another person or the Service
• to prevent or investigate fraud, misuse or security incidents
• to establish or defend legal claims
• in connection with a merger, acquisition, investment or business reorganisation

We do not sell personal data.

12. Cookies and Google Analytics

The public website uses necessary technologies to operate, maintain security and remember consent choices.

With the visitor’s consent, we also use Google Analytics 4, provided by Google, to understand how people find and interact with the public website. This may involve cookies or similar technologies and information such as pages viewed, interactions, referral source, approximate location, device and browser details, and analytics identifiers.

Google Analytics 4 does not receive names or email addresses from Pip. We do not use it for behavioural advertising.

Google Analytics 4 is not currently used within the logged-in Pip platform.

Non-essential analytics technologies are not activated until the visitor consents. Visitors can reject analytics as easily as accepting it and can change their choice later through the website’s cookie-preference controls.

Google and its service providers may process analytics information outside the United Kingdom. We use the safeguards described in section 13 where required.

Google Analytics event-level data is normally retained for 14 months. Aggregated reports may be retained for longer where they no longer identify an individual.

13. International Data Transfers

Some providers and contractors used by Pip may process personal data outside the United Kingdom, including in the United States and European Economic Area.

Where personal data is transferred outside the UK, Pip uses an appropriate legal safeguard where required. This may include:

• UK adequacy regulations
• the UK International Data Transfer Agreement
• the UK Addendum to approved standard contractual clauses
• another safeguard permitted by data-protection law

You may contact privacy@playwithpip.com for further information about the safeguards relevant to your personal data.

14. How Long We Keep Personal Data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including providing Pip and meeting legal, security and financial obligations.

Our normal retention approach is:

• Account, profile, practice and User Content Data is retained while the relevant Account remains active
• Accounts may be reviewed after 24 months without login or meaningful activity, with advance notice before deletion where reasonably possible
• information in a closed Account is normally removed from live systems within 30 days
• deleted information may remain in secure backups for up to 90 days before expiring
• unaccepted invitations are normally retained for no more than 12 months after the invitation or last relevant Teacher activity
• support enquiries and inactive customer-relationship records are normally retained for two years
• newsletter and optional marketing information is retained until consent is withdrawn or after prolonged inactivity; we may retain a minimal suppression record to honour an opt-out
• referral and Partner Programme records are normally retained for the period of participation plus two years
• Google Analytics event-level data is normally retained for 14 monthspayment and accounting records may be retained for up to six years where required for tax, accounting or legal purposessecurity and diagnostic records are normally retained for up to 12 months

We may retain relevant information for longer where necessary to comply with law, investigate an incident, resolve a complaint or establish or defend a legal claim.

Where possible, information that is no longer needed in identifiable form will be deleted or anonymised.

15. Security

Pip uses appropriate technical and organisational measures designed to protect personal data.

These measures may include:

• access controls based on role and need
• secure infrastructure and encryption in transit
• restricted contractor access
• secure backups
• monitoring of platform integrity and security incidents
• contractual safeguards with service providers

No online service can guarantee complete security. Users should keep their Account credentials secure and tell us if they believe their Account has been accessed without permission.

16. Automated Processing

Pip may use simple rules based on information such as days practised, time since a lesson or time until the next lesson to decide when to send a product or practice reminder.

Pip does not use personal data to make solely automated decisions that produce legal or similarly significant effects.

Pip does not use Student recordings for automated analysis or artificial intelligence training.

17. Your Privacy Rights

Under UK data-protection law, people may have the right to:

• access their personal data
• request correction of inaccurate data
• request deletion of personal data
• request restriction of processing
• object to certain processing
• request data portability where applicable
• withdraw consent at any time where processing relies on consent
• object to direct marketing at any time
• raise a complaint with Pip as data controller

Parents or Guardians may exercise these rights on behalf of their child where appropriate. Children also have rights in their own personal data.

Some rights may be limited where an exemption applies or where Pip has an overriding legal reason to continue processing the information.

Requests and complaints can be sent to privacy@playwithpip.com. We normally respond within one month. Where permitted by law, we may extend this period for a complex request and will explain the reason.

Withdrawing consent to optional news or marketing does not prevent Pip from sending necessary service communications while the Account remains active.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If a change materially affects how we use personal data or affects Users’ privacy rights, we will provide reasonable notice through the platform or by email where appropriate.

The effective date at the top shows when the current version took effect. Previous versions may be retained for reference.

19. Contact Us and Complaints

If you have questions about this Privacy Policy or how your personal data is handled, contact:

privacy@playwithpip.com

We encourage you to contact us first so we can try to address your concern.

You also have the right to complain to the UK Information Commissioner’s Office if you believe your data-protection rights have been infringed. More information is available at ico.org.uk.